Sharing is caring!Facebook0Twitter0Google+0Pinterest0Google could be planning to build its own smartphone, according to The Information. Sources spea...
Google could be planning to build its own smartphone, according to The Information.
Sources speaking to the publication revealed that discussions are taking place at the search giant’s HQ over whether it should enter into the smartphone hardware business.
Currently, the closest thing to a phone built by Google is its Nexus line. This is a suite of smartphones that run pure Android (otherwise known as ‘stock’ Android), but they’re built by third parties like LG, Huawei and Motorola under Google’s direction.
The idea of the Nexus line is that Google can can ship its own version of how Android should look and perform without the skins or bloatware added by other manufacturers (the third parties who build Nexus handsets can’t install anything other than stock Android on the devices).
The potential new plans – which would see Google building its own smartphone from scratch without the help of another manufacturer – could signify a dramatic shift: not only in Google’s strategy, but its relationship with other Android manufacturers and how Android’s presented to the public.